Legendary branding and consulting agency Lippincott has recently redesigned and relaunched their website and it’s jam packed with not only their newest campaigns but also some of their classic work, many of which have become mainstays of American culture. The website design is clean and brisk, I especially love the “quick view” feature to swiftly access portfolio imagery and case studies.
Visit Lippincott’s website here.
Posted in advertising, branding, design, inspiration, technology
Tagged advertising, branding, design, internet, lippincott, portfolio, website
With a trailblazing identity for the Nordkyn region under their belts, I figured I would take a closer look at Norway’s Neue design studio. With simple but elegant executions their book does not disappoint.
Branding enthusiasts and designers are hopefully aware of their logo for Nordkyn, a reactive geodesic form whose form alters based on temperature and wind speeds in the Norwegian locality. They are clearly a patriotic bunch with other projects for the Norwegian Post and a fantastically minimal and metaphoric approach to branding the Norwegian Boatowners Association. Be sure to also check out their superb work branding and packaging designs for the Artic Berry line of candies, the energetic palette and subtle touches like watercolor brushed leaves are sweet and refreshing.
Visit Neue’s website here.
Posted in advertising, branding, design, inspiration
Tagged advertising, branding, design, Graphic Design, identity, norway, packaging, technology
Here’s the 37th edition of Weekly Stimuli a weekly installment of visual genius and creativity grabbed from my inspiration archives.
Enjoy the images after the jump.
Posted in advertising, architecture, art, book, branding, design, illustration, inspiration, photography, sculpture, technology
Tagged advertising, architecture, automobile, book jacket, branding, calendar, cars, clever ideas, clouds, corporate headquarters, darkness, design, exercise videos, france, french, glass, glassware, Graphic Design, illustrations, jazzercise, logo, love, memories, moscow, nostalgia, photography, photos, pictures, sci fi, science fiction, sky, starbucks, television, tv, tweet, twitter, valentine's day, winter
Seattle design firm Creature recently posted this update to their portfolio for GRACE, the Global Resource for Advancing Cancer Education. I love the simple typography, symbols, and refreshing color palette. The website is also minimal and easy to use, and I love the extra design touches like the “donate” button.
See more GRACE examples on Creature’s website here.
Posted in advertising, branding, design, inspiration, Typography
Tagged advertising, branding, cancer, design, health, healthcare, web, website
Sports titan Nike has recently launched it’s “Nike Better World” website, a highly informative, visually engaging site devoted to sharing the corporation’s recycling efforts, devotion to the art of sport around the world and to motivate it’s customers and users to enact change as well. The facts alone are impressive, but what I really enjoy is the interface itself – a simple dotted line connects seemingly disparate facts into a joined, unifying narrative. I also really like the multi-layered imagery, which gives an almost 3-d quality to the visuals. I assume this is the work of the highly talented Wieden+Kennedy, but I can’t find mention of it on their site.
Visit Nike Better World here.
Update: Nike Better World was designed by Duane King and Ian Coyle in collaboration with Wieden+Kennedy.
Posted in advertising, branding, design, inspiration, interactive, technology
Tagged advertising, design, green, interactive, nike, recyclye, technology, web, website
Domino’s Pizza, utilizing the fine talent of advertising firm Crispin Porter + Bogusky, has over the last year and half re-engaged their customers through a series of ads and campaigns focused on transparency – dirty secrets behind advertising, real-life taste testing, persuading nay-sayers and now through their wonderfully interactive “Behind The Pizza” website. CP+B have created a fun and informative interactive experience whose mission is teach customers not only where in America it’s ingredients come from, but also who makes them and how they are processed. It’s a bold move for a “fast food” chain, but one that’s right in line with current trends of healthier eating and more access to information about the food we eat. Domino’s has developed a very unique voice amongst the pizza wars and I’m curious to see if it pays off for them.
Visit “Behind The Pizza” here.
Posted in advertising, design, inspiration, interactive, technology
Tagged advertising, design, food, interactive, internet, pizza, web
Here’s the latest installment of Weekly Stimuli – a batch of images from my inspiration archives.
Enjoy the visuals after the jump! Continue reading
Posted in advertising, architecture, art, branding, design, fashion, illustration, inspiration, music, photography, sculpture, technology, Typography
Tagged advertising, architecture, art, artwork, branding, culutre, design, fashion, illustration, inspiration, music, photography, photos, pictures, religion, sculpture, technology, typography
Here’s the latest installment of Weekly Stimuli, a batch of images from my inspiration archives.
Enjoy the images after the jump!
Posted in advertising, architecture, art, branding, design, illustration, inspiration, music, photography, sculpture, Typography
Tagged advertising, architecture, art, art work, branding, culture, design, modern, music, photography, photos, pictures, sculpture, typography
Dear Gap -
Ya, so you kinda screwed up, didn’t you? Releasing a new logo is fine, companies do it all the time, your sales were lagging and board rooms think that their old, musty logo must be to blame. Rebranding is as American as blue jeans, and Gap, whether some like it or not has become an American Institution. Out with the old, in the new, so they say. But your “new” wasn’t very refreshing, was it? In fact it was downright boring, and derivative, and comes across like a strange last-gasp prescription medicine meets American Apparel merger gone wrong.
Did you realize this when you chose this logo? Surely you had HUNDREDS to choose from right? Surely, this wasn’t some “downtime” project for the in-house marketing team to tinker around with when they weren’t thinking up new ways to incorporate Lenny Kravitz or his child into an ad full of white space and Helvetica? Surely there was careful strategy and thought and bold, energetic, exciting brand extensions attached to this selection, right? I have yet to hear which highly creative, methodical authority on branding you went with for this little marvel, but I have a hunch there wasn’t much to this whole exercise in the first place. Which brings me to my main point of contention.
Posted in advertising, branding, design
Tagged advertising, branding, crowdsourcing, culture, design, gap, gap logo, internet, new gap, new logo, society, the gap, the gap logo