Portland Timbers – rebrand video

Maybe it’s all the World Cup fever I have lately, endearing me to anything soccer-related, but I thought this video explaining the rebranding and identity update for the Portland Timbers is really well-done. Simple in message, it’s economical in its imagery and typography but gets the tone exactly right. The rebrand and video were both produced by Rare Design, a Mississippi-based athletically inclined design firm.

Via BrandNew.
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One response to “Portland Timbers – rebrand video

  1. hey
    there is nothing wrong with flat.
    there is nothing wrong with simple.
    keep it the way it was.

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