Arcade Fire and director Chris Milk have teamed up to release an interactive music “video” for the band’s newest single “We Used To Wait”. What makes this less of a video and more of an interactive experience is that you choose the destination that the main character, a genderless, running, hooded figure must deliver a message to. The concept being that using Google street and earth views you become part of the experience as this figure delivers a note to “you” in your past.
Brilliant idea and the execution is pretty wild, with images emerging and then vanishing off your desktop quickly. I only hope your computer has a fast enough processor to take it all in.
Go to the video’s home page here.