IDEO, the conceptual and creative powerhouse, has turned it’s sights on reinventing the social music player. The digital age has certainly seen a proliferation of players, but many remove the sensual delight of touching and interacting with the actual songs in some kind of format. c6o (featured in their new book I Miss My Pencil) aims to the back by embedding “song cards” with RFID chips that sensors within the player can read and form playlists and even mixes from, these cards carry a signal that prompts the player to recall the track form a database or your home computer, playing it through your speakers. I love this concept, especially for more social gatherings, like having a “mixtape” party where every one brings five of their favorite song cards to share and incorporate into a longer mix for the evening. Of course, that can be done now, through hooking up iPods and whatnot, but this allows for people to touch, handle and mix at will, all without the nuisance of looking at a screen, making it less about the technology and more about the music itself.
Visit the “I Miss My Pencil” website here to see more videos and fantastic ideas from IDEO.