Sports titan Nike has recently launched it’s “Nike Better World” website, a highly informative, visually engaging site devoted to sharing the corporation’s recycling efforts, devotion to the art of sport around the world and to motivate it’s customers and users to enact change as well. The facts alone are impressive, but what I really enjoy is the interface itself – a simple dotted line connects seemingly disparate facts into a joined, unifying narrative. I also really like the multi-layered imagery, which gives an almost 3-d quality to the visuals. I assume this is the work of the highly talented Wieden+Kennedy, but I can’t find mention of it on their site.
Visit Nike Better World here.