London based design studio A Practice for Everyday Life truly take their name to heart. Simplicity, minimalism and pure distillation of essential information permeate their portfolio. It’s so refreshing and reinvigorating to see a collection of outstanding work live and breathe a less cluttered and sparse aesthetic. It’s something I strive for in all my own work and it can get increasingly frustrating with every layer of “noise” or non-vital design a client requests. It’s good to be reminded to keep fighting the good fight!
See APFEL’s portfolio here.