New York City’s Love & War recently received a huge accolade in the form of the 2011 James Beard Award for Outstanding Graphics for their identity work for The National restaurant. With a minimal wordmark (and a lovely abbreviated alternate), excellent typography and wonderful illustrations, it’s a classy and elegant identity that also doesn’t take itself too seriously, much like the majority of Love & War’s portfolio of work.
Partnering and creating distinct projects for such high profile clients as Sony, Martha Stewart and NBC, there’s a distinct air of restraint and thoughtfulness in both the copywriting and design that is rarely found when working with such large corporations. Be sure to also check out their work on social media campaigns for both Malibu Rum and for the movie Despicable Me. Adorable and clever.
Visit Love & War’s site here.