New logo and identity for The Honigman Group, a public relations, media and events firm based in Philadelphia, PA.
See full logo and concept explanation after the jump.
A honeycomb inspired monogram, featuring the letters “H” and “G”, was created to not only represent the company’s name but also subtly reference beekeeping and honey collecting, for which “Honigman” roughly translates into. It’s this hive mentality and dedication to a collective goal that will act as a touchstone for all their future endeavors.
Stationery and website to follow. Designed for Munroe Creative Partners.