This week, “sneaker freakers” and fans of the beloved 80’s Back To The Future film trilogy finally saw the realization of one of the holy grails of movie-fashion concept designs: The Nike Air MAG. A prop designed and used for the second installment of the film, the Air MAGs (or Magnetic Anti-Gravity) were fantastic futuristic sky tops complete with lights and auto-lacing technology. They were of course only an idea in a film about a supposed future, but fans fell in love with them and hoped, prayed and even petitioned to see their fateful production.
This week, Nike, in partnership with Universal Films and the Michael J. Fox Foundation released a limited line of 1500 pairs of the Nike Air MAG to be placed on eBay for charity auction to raise funds for the Fox foundation seeking a cure for Parkinsons disease. All of this is wonderfully explained on Nike’s new microsite Back4theFuture.com, a cleverly devised website to promote not only the legend and spirit of the films and the storied shoe, but also aiming to shed light on the affliction of Parkinsons in a witty and encouraging way. The site, which I believe was designed by Nike’s longtime agency of record Wieden and Kennedy, follows a similar structure to the previous Nike Better World site, leading the visitor downward through a series of automated tiles displaying messaging and finally landing at an interactive display video complete with a cameo from The Doc himself.
The site is clean and brisk, with bold messages set in Nike’s 80’s trademark tightly kerned bold Futura to give a perfect retro-future look and feel. Also, be sure to check out “The Continuum”, a running blog of sorts on the site that collects news, articles, events and social network activity related to the release.
Visit Back4theFuture.com here.
Posted in advertising, branding, design, fashion, interactive, product, technology
Tagged air mag, auction, back to the future, charity, culture, design, Graphic Design, interactive, michael j. fox, movies, nike, product, sci fi, sneaker, sneakers, technology, website, wieden and kennedy
The Fauxgo tumbler, curated and run by the very talented designer and illustrator Tymn Armstrong, focuses solely on “symbols or other small design created to represent a fictional company that exists only on film.” Pop culture nerds (me included) will definitely recognize Monsters Inc., Buy N Large from Wall-E, and other great celluloid corporate design. And best of all, Tymn assures me via Twitter, that one of my favorite faux-corporations, the evil quasi governing empire, Weyland-Yutani from the Alien films, will be added very soon!
Visit Fauxgo here.
Posted in branding, design, film
Tagged branding, corporate design, fauxgo, films, logos, movies, tumbler, tumblr, tymn armstrong
I meant to post about this last month, but now that designer Kyle Tezak has wisely decided to sell prints of this series, it still bears sharing. A self imposed challenge, Kyle decided to represent some of his favorite movies in only four icons, the result is the 4 Icon Challenge, a wonderfully simple, yet incredibly precise and witty visual legend to some great movies. Kyle is now selling prints of them on his online store.
See the series and purchase a print here.
Great video that only brushes the surface of some of the best title designs and sequences in film history. The Art of the Title is a website devoted to such a craft, which over the last couple of decades has become a medium of artwork in itself.
Visit Art of the Title here.
Fantastic behind the scenes making-of video showing how a lot of the stunts and CGI wizardry was done for the TRON Legacy. Nice to see some good ole’ fashioned acrobatics and acting were at the core of a majority of the film. The video does contain some spoilers, so for those of you who haven’t seen it yet (and you should), be prepared.
Update: Looks like Disney keeps taking this video down all over YouTube, hopefully the new link works. If not, do a search for “making of TRON” at YouTube. God forbid Disney has some content that promotes a popular movie up on the internet for free.
Posted in design, fashion, film, inspiration, motion, technology
Tagged CGI, design, effects, motion, movie, movies, technology, tron
One of my favorite movies of the 2010, I Am Love also had some of the most beautiful title and location typography sequences I have seen all year. What opens as an austere and frigid winter eventually blossoms into a heated, lustful spring, and the type treatments for both the movie and production credits perfectly illustrates those two worlds, so when I came across a video of the opening sequence I had to post about it. The design and calligraphy are expertly done by POMO, a small design and art direction house based in Milan. As they describe the treatments: “The result echoes both the handwritten titles of the Italian neo-Realist films of the late 1940s, and the Milanese shop signs of that period. Bellissima!”
Visit POMO’s studio website here. And also take a look at this flickr set of stills showing their work in the movie.
Posted in art, design, inspiration, Typography
Tagged 2010, art, art direction, design, film, inspiration, movies, tilda swinton, typography
I will always have a special place in my heart for Star Wars (the original trilogy, that is). And so does, apparently, photographer Cedrik Delsaux, as exhibited in additions to his Dark Lens series. Cedrik has traveled to the Middle East, with areas of vast construction and windswept vistas and inserted characters, machines and vehicles from the storied movies into the images to give them even more of an otherworldly feel. Is it Dubai or Tatooine?
Visit Cedrik Delsaux’s portfolio here.
Posted in art, inspiration, photography
Tagged art, artwork, culture, futuristic, middle east, movies, photography, sci fi, scifi, Star Wars